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Privacy Protection


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Kässbohrer Geländefahrzeug AG respects your privacy
The protection of your privacy in the processing of personal data and the security of all business data are matters of great importance to us, and we act accordingly. The personal data gathered when you visit our websites are handled confidentially and in strict compliance with the applicable legal requirements. Data protection and information security are part of our corporate policy.


By using our website you consent to the saving and use of your data as described in this policy. Changes to this data protection policy are made directly on this page, so you are always informed about the data saved and used by Kässbohrer Geländefahrzeug AG.

Usage of personal data and purpose of this usage

The saving of personal data obtained through our websites is subject to your prior consent. Consequently, you alone decide whether you disclose to us the data requested for registration or in a survey, for example. Your data can be used worldwide within the Kässbohrer Geländefahrzeug AG organization for inquiries, for order processing or for improvement of our services and products. Dissemination to third parties outside Kässbohrer Geländefahrzeug AG, however, is only with your express consent unless disclosure is legitimized by applicable law. Your data will be used for the purposes described in more detail below.

What data do we collect from you?
1. When you call up our website

  • IP address of the requesting computer
  • Date and time of access
  • Name and URL of the file accessed
  • Amount of data transferred
  • Notifier indicating whether the call was successful
  • Data identifying the browser and operating system used
  • Website (URL) from which the access originated

2. Contact form
Whenever you use the contact form to send us an inquiry the information you provide in the contact form, complete with the contact data you enter in the form, is saved by us for the purpose of processing your inquiry and in the event of follow-up inquiries by you. We do not disclose these data to others without your consent.

3. Newsletter
If you would like to subscribe to the newsletter offered on the website, we need your email address and information that enables us to verify that you are the owner of the email address given and that you agree to receiving the newsletter. No further data are collected. We use these data exclusively for sending out the information requested and we do not make the data available to third parties. You can at any time revoke your consent to our saving of your data, your email address and use of information provided for sending the newsletter, for example by clicking on the "Deregister" link in the newsletter.

4. Shop

Whenever you use our spare-parts shop, the personal data collected there are saved and used for the purposes of order processing.

What do we use your data for?

Exclusively for the provision, optimization and security of our internet presence.
With your consent, for acceptance of your notification of newsletter subscription and to process your order. In principle, not for disclosure to third parties, except in the pursuit of legal interests, particularly if there is an association between the data and an attack on our IT structures.

Information, erasure, restriction

You have at any time the right to request, free of cost, information about your personal data saved by us, the origin and recipients of these data and the purpose of data processing, and also the right to request rectification, restriction on processing or erasure of these data. You can contact us at any time at the address stated in the "Legal notice" section of the website if you require information on these matters or on any other issue relating to the subject of personal data.

Denial of use for advertising emails

Use, for the transmission of unsolicited advertising and information material, of the contact data published in accordance with the obligation to provide a legal notice is hereby denied. The operator of the pages expressly reserves the right to instigate legal proceedings on receipt of unsolicited advertising information, for example through spam emails.

Data-protection officer

Deutsche Datenschutzkanzlei
Mr. Maximilian Pothmann
Bahnhofstrasse 50
87435 Kempten, Germany
Phone: +49 831 93062883
Fax: +49 831 93062888
Cellphone: +49 170 3193225

Complaints about the processing of your personal data

If you have objections to the processing of your personal data, you can use the contact data below to consult the supervisory authority responsible for data protection.
Data-protection Commissioner for the State of Baden-Wuerttemberg
Dr. Stefan Brink
Postfach 10 29 32
70025 Stuttgart, Germany

Data protection policy on the use of Google Analytics
This website uses Google Analytics, a web-analysis tool of Google Inc. (“Google”). Google Analytics uses cookies, which are text files saved on your computer and enabling analysis of how the website is used by you. The information about your use of this website created by the cookie is generally transmitted to a Google server located in the USA and saved there. If IP anonymization is activated on this website, however, within the member states of the European Union or in other countries that are contracting parties to the Agreement on the European Economic Area, there will be prior truncation by Google of your IP address.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to analyze your usage of the website in order to compile reports on website activities and furnish, vis-à-vis the website operator, other services associated with website usage and usage of the internet. The IP address transmitted by your browser in the framework of Google Analytics will not be combined with other data by Google.
You can prevent cookies from being saved by setting parameters of your browser software accordingly. Please note, however, that under these circumstances you might not be able to use all the functions of this website to their full extent. You also have an opt-out option to block the collection of the data (including your IP address) created by the cookie and relating to your use of the website and keep such data from being processed by Google by clicking on the link below and then downloading and installing the browser plug-in: http://tools.google.com/dlpage/gaoptout?hl=en.

Demographic characteristics of Google Analytics
This website uses the function "demographic features" of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of site visitors. This data comes from interest-related advertising by Google and visitor data from third parties. This information cannot be associated with any specific individual. You can opt out of this feature at any time using the ad preferences in your Google Account.

Google Analytics Remarketing
Our sites use Google Analytics Remarketing features in conjunction with the cross-device features of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“).
This feature allows Google Analytics Remarketing to link advertising target groups with the cross-device capabilities of Google AdWords and Google DoubleClick. In this way, interest-related, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).
If you have given your consent, Google will link your web and app browser history to your Google Account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google Account.
To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target audiences for cross-device advertising.
You can permanently opt out of cross-device remarketing/targeting by opting out of personalized advertising in your Google Account by following this link: https://www.google.com/settings/ads/onweb/.
The data collected in your Google Account will only be aggregated on the basis of your consent, which you may give or revoke to Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection processes that are not consolidated in your Google Account (e.g. because you do not have a Google Account or have objected to the consolidation), the data collection is based on Art. 6 para. 1 lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymous analysis of website visitors for advertising purposes. Further information and the data protection regulations can be found in Google's data protection declaration at: https://www.google.com/policies/technologies/ads/.

Google Tag Manager data privacy

On our website, we use "Google Tag Manager", a service of Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (subsequently referred to as "Google"). Google Tag Manager enables us, as a marketer, to manage website tags by means of an interface. The Google Tag Manager tool, which implements the tags, is a cookie-free domain and does not record any personal data itself. Google Tag Manager provides for the activation of other tags, which then in turn may record data. Google Tag Manager does not access this data. If deactivation has been carried out at the domain or cookie level, deactivation will persist for all tracking tags that are implemented by Google Tag Manager.

Third-party supplier information: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland

You can refer to the following websites by Google for further information on data privacy:

Data protection policy  on the use
of the SalesViewer® technology

Auf dieser Webseite werden mit der SalesViewer®-Technologie der SalesViewer® GmbH auf Grundlage berechtigter Interessen des Webseitenbetreibers (Art. 6 Abs.1 lit.f DSGVO) Daten zu Marketing-, Marktforschungs- und Optimierungszwecken gesammelt und gespeichert.

Hierzu wird ein javascript-basierter Code eingesetzt, der zur Erhebung unternehmensbezogener Daten und der entsprechenden Nutzung dient. Die mit dieser Technologie erhobenen Daten werden über eine nicht rückrechenbare Einwegfunktion (sog. Hashing) verschlüsselt. Die Daten werden unmittelbar pseudonymisiert und nicht dazu benutzt, den Besucher dieser Webseite persönlich zu identifizieren.

Die im Rahmen von Salesviewer gespeicherten Daten werden gelöscht, sobald sie für ihre Zweckbestimmung nicht mehr erforderlich sind und der Löschung keine gesetzlichen Aufbewahrungspflichten entgegenstehen.

Der Datenerhebung und -speicherung kann jederzeit mit Wirkung für die Zukunft widersprochen werden, indem Sie bitte diesen Link https://www.salesviewer.com/opt-out anklicken, um die Erfassung durch SalesViewer® innerhalb dieser Webseite zukünftig zu verhindern. Dabei wird ein Opt-out-Cookie für diese Webseite auf Ihrem Gerät abgelegt. Löschen Sie Ihre Cookies in diesem Browser, müssen Sie diesen Link erneut klicken.

Data protection policy on the use of Google AdWords

This website uses Google AdWords Conversion Tracking, a web analysis service of Google Inc., to improve the website and the advertising activities. If you access our website by clicking on an advertisement uploaded by Google, what is known as a "Conversion cookie" is placed on your computer by Google AdWords. These cookies expire after 30-60 days, contain no personal data and consequently are not used for the purposes of personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can tell that someone clicked on the advertisement and so were forwarded to the page in question. Every Google AdWords customer gets a different cookie. Consequently, cookies cannot be tracked through the websites of AdWords customers. The information collected with the aid of the Conversion cookie is used to create conversion statistics for AdWords customers who have opted to use Conversion Tracking. The AdWords customers obtain the total number of users who have clicked on the advertisement and were forwarded to a page with a Conversion Tracking tag. However, they obtain no information by which users can be personally identified. If you do not want to be included in tracking, you can stop the cookies from being installed on your computer, for example by parameterizing the appropriate setting in your browser to deactivate cookies in general. You can also specifically opt out of cookies for Conversion Tracking by setting your browser to reject cookies from the "googleadservices.com" domain.

Data protection policy on the use of cookies

This website uses cookies. Cookies do not damage your computer and are virus-free. Cookies help us make our offering more user-friendly, effective and secure. Cookies are small text files that are placed on your computer and saved by your browser locally on your hard disk. Most of the cookies we use are of the kind known as session cookies. These cookies are deleted automatically when you close your session on the website. Other cookies remain on your local device until you delete them. These cookies enable us to recognize your browser the next time you visit our website. You can configure your browser to notify you whenever a cookie is about to be placed on your device and allow cookies only on a case-to-case basis, to decline cookies in certain cases or generally, or to delete cookies automatically when you close the browser. Deactivating cookies can restrict the functionality of this website.

Data protection policy on the use of YouTube
Our website uses plug-ins from the YouTube site, which is operated by Google. Operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
Whenever you visit one of our pages that has a YouTube plug-in, a connection to the YouTube servers is set up. The YouTube server is told which of our pages you have visited.
When you are logged into your YouTube account, you enable YouTube to correlate your surfing activities directly to your personal profile. You can prevent this by logging out from your YouTube account.
The use of YouTube is in the interest of the attractive presentation of our online offerings. This constitutes a legitimate interest as defined by art. 6 sub-paragraph 1 point f of the General Data Protection Regulation (GDPR).
More information on the handling of user data is published in YouTube's data protection policy, posted at: https://policies.google.com/privacy?hl=en. 

Data protection policy on the use of Web Fonts

External fonts known as Web Fonts are used on these website pages. These Web Fonts are a service of Monotype Imaging Holding Inc. ("Monotype"). These Web Fonts are incorporated into the website pages by a server call, generally a Monotype server located in the USA. The server is told which of our website pages you have visited. The IP address of the browser on the website visitor's device and the associated page calls are saved by Monotype for accounting purposes. For more information see Monotype's privacy policy, posted at https://www.monotype.com/legal/privacy-policy/
The use of Web Fonts is in the interest of the attractive presentation of our online offerings. This constitutes a legitimate interest as defined by art. 6 sub-paragraph 1 point f of the General Data Protection Regulation (GDPR). Your computer will substitute a standard font if your browser does not support Web Fonts.

Privacy Policy for profiles on social networks

1. Facebook

As part of our brand communication we operate fan pages on the social network Facebook at










Facebook Inc. and its subsidiary in Ireland, Facebook Ireland Ltd. (Facebook) processes personal data on this network.

Detailed information is available in Facebook’s Privacy Policy.

Facebook also processes your data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

2. Instagram

As part of our brand communication we operate company profiles on the social network Instagram at





Instagram LLC (Instagram) processes personal data on this network.

Detailed information is available in Instagram’s Privacy Policy and in the data guidelines for Facebook, Instagram Messenger and other Facebook products.

Instagram also processes your data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

3. Twitter

As part of our brand communication we operate company profiles on the social network Twitter at




Twitter International Company (Twitter) processes personal data on this network.

Detailed information is available in Twitter’s Privacy Policy.

Twitter also processes your data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

4. LinkedIn

As part of our brand communication we operate company profiles on the social network LinkedIn at



LinkedIn Ireland Unlimited Company (LinkedIn) processes personal data on this network.

Detailed information is available in LinkedIn’s Privacy Policy.

LinkedIn also processes your data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

5. YouTube

As part of our brand communication we operate a company profile on the social network YouTube at





YouTube LLC (YouTube) processes personal data on this network.

Detailed information is available in YouTube’s Privacy Policy.

YouTube also processes your data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Prospect, customer and supplier data