The High Fives Foundation, based in Truckee, California (USA), provides resources and inspiration to those who suffer life altering injuries in action sports. Roy Tuscany, Executive Director and Founder of High Fives suffered from a devastating spinal cord injury while training at Mammoth Mountain, CA in 2006. The injury left his lower body paralyzed immediately after the accident, but with a great amount of support and rehabilitation, Roy learned to walk and ski again. His personal experience inspired him to create the High Fives Foundation, which became an official non-profit organization in 2009. High Fives has since worked to educate and raise awareness of action sports participants about the inherent dangers that come along with their sport.
Continuing and expanding upon their injury prevention awareness education, The High Fives Foundation, with support from PistenBully and other sponsors, released a snow safety video this fall. B.A.S.I.C.S serves as an acronym for "Being Aware Safe In Critical Situations." The goal of the 25 min video is to highlight the seriousness of snow safety and to shed light on the variety of hazards that one can encounter any day in the backcountry or at a resort. Through professional skier, snowboarder and backcountry guide interviews, avalanche survivor testimonials and video footage, B.A.S.I.C.S explains how to avoid dangers and if necessary, how to take action if something does happen.
Professional athletes featured in B.A.S.I.C.S include Jeremy Jones, Cody Townsend, Jamie Anderson, Daron Rahlves, Adrian Ballinger, Michelle Parker, JT Holmes and Elyse Saugstad. In addition to star power, the film uses a "Ski Film" style approach to appeal to a broad youth audience. The idea was to create something visually stimulating and engaging enough to make it feel less like a public service announcement and to increase the retention of the material.
B.A.S.I.C.S has made a big, positive splash in the ski and snowboard community. PistenBully is very proud to support an organization that continues to promote the longevity and safety of winter sports enthusiasts at every level.
See the full length video here: highfivesfoundation.org/basics7/